A Business History of the Bicycle Industry

Descripción

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

Información del libro

Editorial

Springer Nature

Fecha de publicación

2020-11-03

Páginas

148

Idioma

EN

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