Strategic Communication in Crisis Management

Descripción

Her three-stage model of crisis stages provides a comprehensive understanding of the significant factors that affect the success of communicating in crisis situations. She shows how strategic communication is best understood and developed from a broad frame of reference, and how specific communication choices must emerge from specific situations. Corporate communications specialists at all levels in both the private and public sectors, plus executives with other management responsibilities, will find Dr.

Información del libro

Editorial

Praeger

Fecha de publicación

1999-04-30

Páginas

280

Idioma

EN

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